For the GlobalFoundries Technology Summit (GTS) 2024, an annual global event series for leaders in the semiconductor industry, I led the creation of the complete event visual identity.
My role focused on building a scalable visual system that aligned with GF’s corporate brand while introducing a fresh, event-specific identity.
My impact included ensuring global brand cohesion, improving attendee navigation and experience, supporting leadership presentations with consistent visuals, and creating a scalable design system applied across hundreds of deliverables.
Reviewed GF’s core brand guidelines, marketing objectives, and stakeholder expectations to understand the non-negotiables and areas for creative flexibility.
Refined gradients, typography, color hierarchy, and compositional rules to create a cohesive system adaptable across signage, stage design, digital screens, and graphics.
Delivered a polished asset library and implementation guidelines, supporting vendors and internal teams through final execution.
Reviewed GF’s core brand guidelines, marketing objectives, and stakeholder expectations to understand the non-negotiables and areas for creative flexibility.
Refined gradients, typography, color hierarchy, and compositional rules to create a cohesive system adaptable across signage, stage design, digital screens, and graphics.
Delivered a polished asset library and implementation guidelines, supporting vendors and internal teams through final execution.
Reviewed GF’s core brand guidelines, marketing objectives, and stakeholder expectations to understand the non-negotiables and areas for creative flexibility.
Refined gradients, typography, color hierarchy, and compositional rules to create a cohesive system adaptable across signage, stage design, digital screens, and graphics.
Delivered a polished asset library and implementation guidelines, supporting vendors and internal teams through final execution.
customer and partner attendees
faster design delevopment
customer and partner attendees
faster design delevopment
customer and partner attendees
faster design delevopment
